The publication examines the growing popularity and implications of the Buy Now, Pay Later (BNPL) financial model in Poland and globally. It features expert analyses and discussions from a seminar held on March 14, 2024, including insights from key players like PayPo, PKO BP, and the Credit Information Bureau (BIK).
The publication focuses on:
- BNPL Evolution and Success: Originating in Sweden, BNPL has transformed global online shopping, offering deferred payment options as an alternative to credit cards. Poland’s BNPL market, still in its infancy, shows rapid growth due to firms like PayPo, Twisto, and Allegro Pay.
- Comparison with Credit Cards: Unlike credit cards, BNPL offers simpler, targeted transactions that resonate with younger demographics and more women. It avoids the complexities and high fees associated with traditional credit cards, fostering higher adoption rates.
- Polish Market Dynamics: By the end of 2023, nearly 2 million Poles had used BNPL, representing 12% of active borrowers. PayPo leads the market with innovative features, while PKO BP introduces seamless banking integration for deferred payments.
- Challenges and Growth Potential: Despite its success, establishing a universal BNPL business model remains challenging. However, its consumer-centric approach signals continued growth, especially as it aligns with modern purchasing behaviors.
The report provides a nuanced understanding of how BNPL reshapes financial landscapes, blending fintech innovation with traditional banking.
